CDR’s animation director Eb Hu (studio M.I.E) has recently finished an animation video for George Michael’s latest song ‘December Song – I Dream of Christmas’ .  Below is a press release written by Ann Xiao.
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George Michael’s latest music video “December Song – I Dreamed of Christmas” is a gift to the people whose hearts remember childhood dreams. Falling into a TV set, the little boy travels along the stream of lights, where he discovers a magical wonderland inhabited by imaginary characters. When the sun lights up the world in the Christmas melody, he sees the smile from his Mum. It’s a warm nostalgic story created with a haunting visual style as if reading through the colorful pages of an old children’s illustration book.

The creator of the December Song promo is a London based animation studio M.I.E, founded by EB Hu and Joe Marshall in 2009. Through a recommendation by Universal, MIE was given the brief to pitch for the work. George had a vision to transfer the song into an animated story, his main reference being :The Snowman’ from a personal perspective. MIE wrote the story of the boy’s journey and his relationship with his Mum, along with a few hand drawn colourful visuals. MIE received a call from George Michael on the very day they won the project. He was especially complimentary of the sensitivity in the story and the organic feel of its style.

To create the painting and drawing styles as well as realistic camera movements, the team of 5 adopted hand drawing, 2D and 3D techniques in this video. George worked closely together with the team and gave many useful comments as the animation progressed. Within only four weeks of production, MIE has completed a three minute, fifty second, children’s illustration style animated music video.

The video is available to view online now. The George Michael EP “December Song – I dreamed of Christmas” will be officially released on 13th December.

MIE is represented by Great Guns Ablaze in Asia.

Watch the video online:

http://m-i-e.co.uk/

December Song official website:

http://decembersong.georgemichael.com/